De leuke Microsoft-reclame uit vorige post blijkt meer te zijn dan enkel reclame om de reclame.

Alle opbrengsten van de campagne gaan naar Rajab Mawazo, een ondernemer uit Dar-Es-Salaam die probeert restaurant en fotostudio uit te bouwen met een lening van Kiva.org :

Rajab is a 31-year-old father of three. He runs a multi-faceted business in the Vituka area of Dar Es Salaam. For the past 8 years Rajab has done a little bit of everything. He is a camera man, sells sweet and Irish potatoes and has a restaurant which is open every evening, serving chips, chicken, and eggs. He would like to buy a modern camera and other studio equipments, and set up his own photo studio. Also, Rajab would like to upgrade his restaurant so that it provides services all day long. Rajab is in need of a loan of $450 to expand both of these businesses.

Mooi initiatief, dus klikken als je de advertentie nog eens tegenkomt !!!